What Is Direct Primary Care — and Why It's Different From Regular Insurance

Everyone deserves access to highly skilled medical professionals in a warm and welcoming setting. But achieving that goal isn’t always as simple or straightforward as it could be. For many people, a seemingly ongoing struggle with insurance providers defines their health and wellness experience. 

Brooke Bevis, CRNP, chose to shape her medical practice under a different framework. With Dr. Ryan McMorries serving as Medical Director, Hartselle Health Co., Inc. offers outstanding primary care services through a concierge model. This approach simplifies primary care and delivers a highly personalized experience. 

Let’s examine the differences between direct primary care and standard health insurance.

Direct primary care: A simplified solution

With standard health insurance, you pay into a plan that gives you access to medical professionals for specific services. For most people, those benefits only come into play once they’ve become injured or ill. 

Under this practice model, medical providers get paid when you seek care for an existing set of symptoms. Even with annual physicals and screening tests allowed by the insurance provider, the entire experience is more reactionary than preventive. 

With direct primary care, you make monthly investments in your health and wellness. Those payments give you access to top-quality care not only when you’re hurt or sick, but also when you simply want to preserve or enhance your health. 

No guesswork when it comes to what is and is not covered

One of the biggest benefits of the direct primary care model is the lack of red tape you need to get the care you deserve. 

Anyone who has lived through a serious illness with traditional health insurance knows how complicated billing and coverage paperwork can be. And it isn’t always easy to know what’s covered and what you'll pay out of pocket. 

On the other hand, direct primary care helps you fully understand the services included. These include medical guidance and support not only during times of illness, but also when you want to create a plan to prevent chronic health issues.  

This is a great fit for people who want to take an active role in paving the way for healthy aging. 

Direct primary care plans to fit a variety of needs

We offer several membership plans so you can choose one that meets your needs and wellness goals:

Foundation 

This plan provides unlimited visits and same-day access. It’s a great option for people who want solid primary care from a provider they can get to know and trust. 

Vitality

This membership plan is focused on guided wellness. It includes hormone tracking as well as weight management and body composition. You’ll have access to the tools you need to reach and maintain a healthy weight and enhance your overall quality of life. 

Signature

Our Signature plan combines everything Foundation and Vitality have to offer, creating a comprehensive health and wellness support service that can help you reach your highest potential.

Ready to try a new approach to health and wellness care?

If you’re interested in learning more about our direct primary care approach, we would love to meet with you and discuss your needs. You can schedule a visit at Hartselle Health Co. online or over the phone at your earliest convenience.